Client: The Coca-Cola Company
Job: Make Every Drop Matter™ Booklet
Description: A 36 page educational booklet for Coca-Cola staff members. Separating rumour from reality with facts backed by advisory groups and doctors about artificial sweeteners, diabetes, hydration, health and more.
Again, the logistics of designing, making copy changes and artworking this were challenging for my first year working. The typography of the compulsory references at the bottom of each page was a challenge.
Art Direction: Mark Stott, Common
Photography: The Coca-Cola Company
Design: David Foster
Printer: Coke Print, 4 Colour process, 1 Pantone, double run spot varnish inside, UV varnish outside
